Traditional Marketing
Traditional marketing methods such as print newspaper and magazine ads, local radio ads, direct mail, in-store promotional materials, and out-of-home advertising still play a vital role in modern marketing strategies. These approaches offer unique opportunities to connect with local audiences, build brand awareness, and create memorable experiences that digital marketing alone may not achieve.
While I’ve focused primarily on digital marketing throughout my career, I am more than capable of designing and coordinating traditional marketing projects. My experience spans a wide range of media, allowing me to integrate both digital and traditional tactics for well-rounded campaigns.
Print Advertising
As part of our traditional marketing efforts, I coordinated a successful print ad collaboration with NOW (New Orleans Wedding) Magazine. This campaign allowed us to reach a targeted audience of brides, increasing brand awareness in a key market. The ads were also featured in the digital version of the magazine, which included backlinks to the Calla Blanche website, offering an added benefit to our SEO strategy.
This dual-purpose approach exemplifies how traditional and digital marketing can work together to drive results. For more on how this campaign contributed to our SEO success, visit the SEO Marketing page
Newspaper and Direct Mail
I coordinated the design and printing of local newspaper and direct mail campaigns, ensuring that the materials were visually engaging and aligned with the brand’s messaging. Working closely with designers and printers, I helped craft ads that effectively targeted the local community, driving awareness and foot traffic. These campaigns were designed to capture attention and deliver key messages directly to the audience, reinforcing the brand’s presence within the market.
A Local Newspaper Ad
A direct mail flyer inserted within a local newspaper
A Local Newspaper Advertisement
On Screen Advertising
Out-of-home advertisement videos on screens owned by Pattinson Out Of Home in apartment buildings and condos are a highly effective way to boost brand awareness. I coordinated the creation and implementation of this campaign, ensuring that the videos reached a captive audience in high-traffic residential areas for maximum impact.
By engaging viewers in their daily environments, this marketing tactic significantly enhances brand visibility and recall, making it a powerful tool for increasing brand presence and engagement.
Print Brochures and Magazines
I coordinated a print magazine and brochure project that served as promotional materials within a local pharmacy, aimed at engaging customers and boosting brand awareness. For this project, I managed everything from coordinating with the printer to ensure quality production, to writing compelling copy that aligned with the brand’s message. While I worked alongside a graphic designer for this particular project, I am confident in my ability to create similar designs for clients who require this type of service. These materials provided valuable information to customers and helped reinforce the pharmacy’s presence in the community.
What about an example of a brochure?
I coordinated the design and production of the below single-page, double-sided brochure, overseeing the entire process from design collaboration to final print. I worked closely with the printer to ensure smooth production and was responsible for writing clear and engaging copy. The brochure was designed to communicate key information in a visually appealing and concise format, successfully promoting the brand and its products.
In addition to my other work, I also have experience coordinating and creating designs for various traditional marketing materials, including:
- Business cards
- Tri-fold brochures
- Writing scripts and coordinating the recording of local radio advertisements
- Bus bench advertisements
- Tri-fold brochures
- Writing scripts and coordinating the recording of local radio advertisements
- Bus bench advertisements
These experiences have allowed me to develop a diverse skill set in both the creative and logistical aspects of traditional advertising.
Have I missed something?
If you didn't see what you wanted to see on this page, or have any questions, I'd be more than happy to share any additional information regarding my experience.
All you need to do is send me an email and I'll respond ASAP!
Note: You will notice that many of the examples come from one company. This reflects the availability of documented work rather than the breadth of my experience. I have worked with multiple clients across different sectors and bring a wealth of knowledge and tailored strategies to each project.