What is SEO?
SEO (Search Engine Optimization) marketing is a crucial strategy that involves optimizing website content and structure to improve visibility and rankings in search engine results. A solid understanding and implementation of SEO strategies is essential for driving organic traffic, enhancing user experience, and increasing brand credibility.
While I am still learning advanced SEO techniques, I have a strong grasp of core SEO principles, including keyword research, on-page and off-page optimization, and performance tracking. By continuously expanding my knowledge, I aim to implement effective SEO practices that keep your brand competitive and visible in an ever-evolving digital landscape.
Leveraging SEM Rush for SEO-Optimized Product Page Titles
I utilized the popular SEO tool Semrush to conduct in-depth keyword research and generate hundreds of SEO-optimized titles for the website. By identifying high-traffic, relevant keywords, I was able to craft titles that aligned with search engine algorithms and user search intent, helping the site rank higher in search results. This process not only improved the website’s visibility but also drove more targeted traffic, ultimately increasing user engagement and conversions. Optimizing titles with Semrush insights ensures that the content is easily discoverable by the right audience, significantly contributing to the overall success of the website's SEO strategy.
SEO Optimized Blog Posts
In the below blog post example, I was responsible for ensuring it followed SEO best practices, from keyword research to final editing. The post highlights the keyword "ball gown wedding dresses," which I ensured was strategically incorporated into the title and the first paragraph to enhance its search engine visibility. After conducting thorough keyword research, I ensured the content was optimized to attract relevant traffic while maintaining readability. Additionally, I proofread and edited the post to ensure clarity and flow, making it both user-friendly and SEO-optimized. If you'd like to see more, click through to read the full blog post.
Digital Magazine Backlinks
In collaboration with NOW (New Orleans Wedding) Magazine, I coordinated a print ad campaign that extended beyond traditional marketing by utilizing their digital version to improve SEO for the Calla Blanche website.
The digital version of the magazine included backlinks to our website, helping increase our online visibility and contributing to better search engine rankings.
This demonstrates how traditional marketing efforts can complement SEO strategies by driving traffic and enhancing domain authority through reputable backlinks. For more details on this campaign, visit the Traditional Mark
If you’d like to see proof of my proficiency in keyword research using the industry-leading SEO tool, Semrush, please click the button below!
Have I missed something?
If you didn't see what you wanted to see on this page, or have any questions, I'd be more than happy to share any additional information regarding my experience.
All you need to do is send me an email and I'll respond ASAP!
Note: You will notice that many of the examples come from one company. This reflects the availability of documented work rather than the breadth of my experience. I have worked with multiple clients across different sectors and bring a wealth of knowledge and tailored strategies to each project.