What is content marketing?
. Rather than focusing on direct promotions, the goal of content marketing is to offer helpful information that builds trust and strengthens relationships with potential customers and inspires action.
This content can take many forms, including email newsletters, website content such as blog posts, and engaging social media content (view this aspect of my experience on the paid and organic social media pages). Each piece of content is crafted to inform, entertain, and ultimately drive your audience to take meaningful actions that benefit your business.
What is my approach to content marketing?
When developing a content marketing strategy, my approach begins with thorough research into the target audience. I analyze demographics, behaviours, and interests to understand their needs and challenges. This helps me identify what kind of content will resonate with them and provide real value.
Once I have a clear picture of the audience, I plan a content strategy that aligns with the brand's goals, ensuring that every piece of content serves a purpose—whether it's driving engagement, building brand awareness, or generating leads.
To maintain consistency, I create a detailed content calendar, which outlines when and where content will be published, helping to manage timely delivery and ensuring the brand stays top-of-mind for the audience. This structured approach allows me to deliver content that is both relevant and impactful, driving long-term results.
Let's talk email marketing!
Below is a recent email campaign I was responsible for.
Summary: An email marketing campaign to current customers (bridal salons) ahead of the largest bridal market in the USA.
Goal: Bring awareness to the newest designs by generating views on the collection's YouTube video.
Responsible for: The email's design (through MailChimp), the moving banner image, the copy, uploading and segmenting the audience, and scheduled the campaign to deliver at an optimal time.
Results: A 62% open rate, 17% click rate and 150+ YouTube Video views
Let's talk about blog posts!
Blog posts play a crucial role in content marketing by enhancing a website’s visibility and driving organic traffic. For example, I wrote a blog post aimed at improving our rankings for the keyword "bridal salon near me." In this post, titled “How to Choose a Wedding Dress: A Comprehensive Guide”, I utilized a variety of SEO best practices, including strategic keyword placement and linking to relevant pages on our website to boost internal engagement.
You can read the full article here. This approach not only helped in achieving higher search engine rankings but also provided valuable content to our audience, ultimately supporting our overall marketing goals.
Effective Product & Brand Descriptions
Product Descriptions
I’ve crafted hundreds of product descriptions that adhere to SEO best practices, incorporating relevant keywords throughout to enhance search engine visibility. My approach ensures that each description is not only optimized for SEO but also clear, error-free, and engaging. By focusing on readability and creating content that captivates and informs the reader, I provide product descriptions that drive both traffic and conversions, making them both functional and enjoyable to read.
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Brand Descriptions
I have developed multiple brand descriptions that capture the essence and identity of each brand while adhering to SEO best practices. Each description is carefully crafted to include relevant keywords, ensuring improved search engine rankings while maintaining clarity and engagement.
My focus is on creating brand narratives that are not only compelling and free of errors but also resonate with the target audience, effectively conveying the brand's unique value and story in a way that is both memorable and impactful.
Strategic Content Marketing
My expertise in content marketing extends across various platforms, allowing me to craft impactful email marketing campaigns, compelling website content, and engaging social media posts. By leveraging my skills in these areas, I ensure that each piece of content not only aligns with your brand’s objectives but also resonates with your target audience. My strategic approach to content creation is designed to drive engagement, enhance brand visibility, and achieve measurable results
Have I missed something?
If you didn't see what you wanted to see on this page, or have any questions, I'd be more than happy to share any additional information regarding my experience.
All you need to do is send me an email and I'll respond ASAP!
Note: You will notice that many of the examples come from one company. This reflects the availability of documented work rather than the breadth of my experience. I have worked with multiple clients across different sectors and bring a wealth of knowledge and tailored strategies to each project.